Become the Go-To Distributor in Your Area

When your competition can't answer the phone, fabricators will come to you for quick, easy pricing.

How it works

A simple ordering path customers can understand

Keep the important parts obvious: find materials, confirm prices, request quotes, and place orders – all on your own website.

1

Buyers view your inventory

They see your products, your pricing, and a clear path to order.

2

They place an order

Request custom quotes or place repeat orders without waiting on the phone.

3

Your team stays focused

Reduce back-and-forth and spend more time closing larger opportunities.

Built for real shops

Built for how service centers actually sell metal

Steel isn’t generic ecommerce. Prices move, orders get complicated, and many customers still need a salesperson involved. SteelVend is built around that reality.

welder
Simple for buyers

Feels familiar. Works fast.

Customers don’t need training. They go to your website, log in, see their pricing, and place orders the same way every time.

Your Product. Your Website.

This isn't another OnlineMetals platform. You're not shipping screws to homeowners across the country. SteelVend lets you sell your product from your website under your brand.

WHY SELL ONLINE?

A Game Changer for the Steel Service Industry

Fabricators are hustling harder than ever, and every phone call and email slows them down. Become their best friend and they'll start shoveling money into your hands.

People Google First, Call Second

If your website only gives buyers a form to fill out, you're still making them wait. Let them actually buy from you.

Your Customers Also Buy Elsewhere

Make it easier for existing customers to spend more with you instead of sending the next order somewhere else.

Unleash the Power of Your Sales Team

Let your website handle routine orders so your reps can focus on relationships, complex requests, and bigger opportunities.

THE BUSINESS CASE

It Pays for Itself – Immediately

Moving over even a fraction of your current customer base brings huge savings – more orders per customer, less time spent per sale.

What Could Online Sales Be Worth To You?

250
customers
×
10%
buying online
×
2
orders / month
×
$3,200
average order
=
$160,000

in monthly online sales

Illustrative example only. Assumes 10% online adoption. Order frequency based on Ryerson 2017 Annual Report, p. 10 (~2 orders/customer/month); average order based on Reliance 2023 Annual Report, p. 9 ($3,210/order).

FOUNDING MEMBERS

Help Shape SteelVend Before Launch

We're inviting a small group of steel service centers to work directly with us before launch. Founding Members get early access, 6 months free* after launch, and a direct voice in what we build.

6 Months Free

On the Starter Tier after launch, or 4 months on the Business Tier.*

Direct Access

Talk directly with the people building SteelVend.

Shape the Product

Give us your input before the first release.

*Transaction fees still apply.

Founding Membership

$3,000 one time

Reserve your spot in the private beta and work directly with our team.

Start with a free conversation. No commitment required.

Pricing

Plans Built for How You Sell

Create an account, load your catalog, and test the portal first. Let customers order online when you're ready.

No pressure

One month free trial*

Build your ecommerce catalog and sell to customers before committing.

*Transaction fees still apply.

Unlimited Users

For Employees and Customers

Add as many accounts as you'd like – your subscription price stays the same.

Grow With Confidence

No Hidden Fees

Unlike competitors that don't publish transaction rates, ours are listed below.

Starter

$600 /mo

+1.3% transaction fee

6 months free* for Founding Members

*Transaction fees still apply.

  • • Customer-side ecommerce store
  • • Distributor-side inventory/pricing manager
  • • Automatic quoting and purchase orders
  • • Value-added processing (e.g.: saw cuts)
  • • Online payment manager for customers
  • • Supplier-set delivery fees/ranges
  • • Analytics and insights
Best fit

Business

$1,000 /mo

+1.3% transaction fee

4 months free* for Founding Members

*Transaction fees still apply.

  • • Everything on the Starter Tier
  • • Customer-specific pricing/contracts
  • • Flexible payment terms for customers
  • • Integrates with your existing ERP/CRM
  • • Additional catalogs for equipment sales
  • • Priority Support

Enterprise

Coming Soon!

Custom pricing available after launch

  • • Everything on the Business Tier
  • • Multiple supplier locations
  • • Real time logistics and delivery tracking
  • • Custom workflows
  • • Advanced approvals
  • • Change logs and employee tracking

Contact Us

Ready to Make Your Website Work Harder?

Give your customers a faster way to buy, keep more business in-house, and turn your website into a real sales channel.